She painted trucks. Then she wanted to reach every woman.

Qurratulain grew up surrounded by the roads of Pakistan — and the trucks that travel them, painted with roses, peacocks, poetry and mirrored chamak patti that catches the sun for miles.

She turned that love into Urban Truck Art: name plates, tea sets, spice jars, lamps and jewellery boxes, each one hand-painted, each one carrying a little of the highway's colour into people's homes.

The people who found Urban Truck Art loved it deeply. But they were people who already loved truck art. It was a passion — and a passion is, by nature, a niche.

Qurratulain kept coming back to one question: what could she make that every woman would reach for? Not only the collector — the student rushing to class, the mother holding the family together, the bride on her mehndi night, the woman leading a meeting at nine.

A fragrance belongs to everyone. It goes to the office and to the dholki. It is there for the first job, the first Eid in a new home, the quiet moment at the end of a long day. It never asks whether you collect art.

So she kept the soul of truck art where it belongs — on the hand-painted box — and put something universal inside.

Five eaux de parfum, made for the many women of Pakistan and the many roles each of them plays. Every bottle arrives in its own truck-art box — a keepsake — with a free surprise tester tucked inside, so you can meet the rest of the family.

Urban Truck Art was made for those who love truck art. Urban Perfumes is made for every woman.